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An in-depth study of health club retention in North America identifies the factors that spell the difference between winning and losing
HCM issue 9 2015
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance?
Added value provision? Community building? Across the industry, debate on this topic never stops. And
neither does market change.
product innovation •
19 Jun 2019
New research shows there is a simple trick to
extending health club membership life by four
times.
product innovation •
19 Jul 2017
Creating workout experiences will be the main theme of this year's Retention Convention, which will
be held as an online event on 9 December 2021.
news •
07 Oct 2021
Operators will be able to
take their business up a gear
and tackle one of the
biggest problems that gyms
of all sizes face with an
exciting new addition to
ClubWise's product
portfolio.
product innovation •
08 Sep 2016
Health club design can play a crucial role in improving member retention – partly by making
exercisers "forget" about pain and feelings of discomfort during training.
news •
12 Jun 2019
Esporta has reported a 9 per cent increase in members to the end of September this year over 2003.
news •
26 Oct 2004
Targeting older members and focusing on social interaction are among Dr Melvyn Hillsdon’s top five tips for boosting retention in 2015
HCM issue 1 2015
A happy workforce and the impact this has on member retention was the topic of the day at this
year's Retention Convention.
news •
26 May 2017
Member retention rates continue to drop across the fitness sector, according to a new national report by Dr Paul Bedford
HCM issue 9 2013
Two more industry greats have been added to the list
of experts at this year’s Retention Convention.
product innovation •
11 May 2017
Operators must harness the power of positive feedback to enhance their services, facilities and brands
HCM issue 7 2015
Think retention was bad before? It's now worse than ever,
according to new research from Dr Paul Bedford
HCM Handbook 2014
Alister Rollins, managing director of Fitronics, walked away with the Young Entrepreneur of the Year award at the Jaeger-LeCoultre Telegraph Business Awards, which were held at the Moorhouse building, London, on 2 November.
news •
04 Nov 2005
Retention is not the opposite of attrition. Big data is not the same as large data. Real
brand engagement is about understanding the person that's right in front of you.
news •
07 Jun 2016
Bristol has around 300 fitness providers and over
265 of them are part of the MoveGB fitness
network.
product innovation •
19 May 2016
The annual Sweat event kicks off in London today (20 February), offering the UK's fitness industry a
platform to discuss the future trends within the thriving boutique sector.
news •
20 Feb 2020
Work experience is more important than academic qualifications, and secondary spend is a growing focus. Mike Hill of Leisure-net Solutions canvasses the views of some of the UK’s leading health and fitness operators
HCM Handbook 2016
The fitness industry is struggling to collect robust retention data, says Dr Paul Bedford
HCM issue 3 2013
Is it worth trying to get your members to visit more frequently? Dr Melvyn Hillsdon considers the likely impact on retention rates based on the TRP 10,000 survey
HCM issue 11 2015
The future of retention is not about reacting to lost members, but about creating proactive customer care. Dr Paul Bedford reports
HCM issue 7 2015
Customer experience management software providers,
The Retention People have rebranded as TRP;
launching their fresh new visual identity across
software, website and brand collateral.
product innovation •
24 Jul 2017
Health and fitness club operator David Lloyd Leisure (DLL) has reported strong growth in operating profit in its interim results, but said lower than anticipated retention at some clubs has hindered membership growth.
news •
28 Oct 2004
What forms of communication do your members value? In the second part of his TRP 10,000 series, Dr Melvyn Hillsdon looks at the art of communication
HCM issue 5 2014
Retention and digital marketing specialist Jon Nasta has joined Xercise4Less as director of
ecommerce and marketing, tasked with helping to drive the gym chain’s ambitious UK
expansion programme.
news •
08 Sep 2015
To improve retention, operators need to become much more surgical in their analysis of why members are leaving, says Kate Cracknell
HCM issue 9 2013
Is it worth encouraging your members to visit their health club more frequently? Dr Melvyn Hillsdon does the sums based on the latest data and findings from the TRP 10,000 survey
HCM Handbook 2016
Does personal activity tracking impact on retention of gym membership? Dr Melvyn Hillsdon presents his latest research findings
HCM issue 5 2015
Fitness apps find it easy to collect new users, but can they keep them? Retention expert Bob Lawson gives his tips
Fit Tech issue 1 2021
Mintel’s private sector health and fitness club report shows the sector is growing
HCM issue 8 2017
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Speaking to HCM, global CEO of Lift Brands, Ty Menzies, has confirmed that the company ...
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Planet Fitness has announced the repurchase of 314,000 shares at a rate of US$20 million. ...
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Xponential Fitness today indefinitely suspended founder and CEO, Anthony Geisler, saying it had been notified ...
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Fast Fitness Japan, master franchisee of Anytime Fitness in Japan, has acquired Eighty-8 Health & ...
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Xplor Technologies has unveiled a financing solution for small businesses, which aims to counter the ...
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HoloBike, a holographic training bike that simulates trail rides in lifelike 3D, is aiming to ...
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Peloton Interactive Inc is believed to be working to get its costs under control in ...
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Equinox, has teamed up with health platform, Function Health, to offer 100 comprehensive laboratory tests, ...
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and
Adam Daniel have been designed to empower
your team and transform your service
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based
supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
GymNation is pioneering the future of
fitness with software specialist Perfect
Gym providing a scalable tech platform
to power and sustain its growth
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship
Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter
and more productive workforce, one membership at a time
HCM magazine
The European fitness sector is beating pre-pandemic numbers according to the 11th annual European Health & Fitness Market Report 2024 from Deloitte and EuropeActive, as Karsten Hollasch reports
HCM magazine
“I needed a new management team with the talent and leadership to reposition a 20-year-old brand”
HCM magazine
When a hefty round of investment
coincided with the pandemic, the
CEO of Midtown Athletic Clubs
feared the company – founded by
his grandfather – would go down
on his watch. He talks to Kath
Hudson about the pressure to
keep the business afloat
HCM magazine
Pilates is having a
moment. Steph Eaves
asks suppliers how
they’re responding
to the demand
HCM magazine
HCM People
Belinda Steward
MD of leisure, health and wellbeing, Places Leisure Places Leisure“We need to make it automatic that when people go to their doctor, they’re offered exercise rather than medication where appropriate”
Read the latest issue
Featured supplier news
Phil Heath, professional athlete, bodybuilder and 7x Mr. Olympia, has fielded a lot of
questions about bodybuilding without machines. Should bodybuilders be limited to just free
weights? Why?
Featured supplier news
Following a hugely successful event last year in Split, Croatia, W3Fit EMEA, is heading to
the Chia Laguna resort in Sardinia from 8-11 October.
Company profiles
As a family-owned business built on strong family values, Parkwood Leisure takes pride in offering ...
Company profiles
Speedflex offers safe and effective, high intensity but low impact HIIT training in a variety ...
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